Brand marks developed for the things people do.

Handing someone the face of the thing they’ve poured themselves into is a slightly terrifying responsibility. This is something I have been doing it since 2017.

Every mark starts with listening, not sketching. My first idea goes on the page, then gets cross-examined: does it represent them, or just what I like? Most don’t survive, and the ones that do earn their place by being right for the person, not just good to look at.

This collection is the shortlist, marks built to carry someone’s name with confidence.