Embodying that banh mi stand with chaotic branding which comforts you in a weird way.

A mate’s catchphrase became a restaurant name, which left one problem: how do you design something that looks like nobody designed it?

Benn and Mork wanted to help a friend open a place in Scullin, and named it after his go-to reply, 'easy boy.' The identity takes its cues from banh mi stands and mum-and-pop shopfronts in Vietnam, where signage piles up because everyone’s too busy making incredible food to hire a designer. The trade-off: chaos is easy, but chaos that reads as confidence takes restraint, so every stretch, pull and clash was done on purpose.

The result is a humble Belconnen restaurant that promises a banger before the menu has been read.