2022
Konstant FLUX
Dynamic solution for static assets
Sancho had static art assets and a groovin' track; the job was to make the gap between them disappear.
The whole edit was built around Konstant FLUX's iconic recurring eyes, using them as the connective tissue between otherwise still pieces of art. Rather than force transitions that fought the artwork, the eyes did the work; repeating, blinking, deeply staring, and transporting the audience from one static piece into the next. The motion feels like it belongs to the art rather than being bolted to it, trusting in the visual motif to carry the edit.
The result is a fast-paced promo video that moves like it was shot that way, not built from stills, timed tight to the track, with the eyes doing taking lead.
It's a small trick, but it's the kind that makes a promo feel considered rather than assembled.
Discipline
Animation
Origin
Freelance
Client
Sancho’s Dirty Laundry
Sector
Art & Culture



